• Founder of Avroy Shlain Cosmetics, South Africa’s largest direct selling cosmetic company.
• Past Chairman Direct Sales Association.
• Director of the World Federation of Direct Selling Organisations.
• Member of the President’s Council of the Institute of Marketing Management.
• Currently C.E.O. of COBB International.

Avroy is married to Beryl and they have a married daughter, Joanne, and two grandsons. Avroy’s interests include conservation, flying, fishing and cycling.